Adobe x NCMEC

01 — The assignment

Create a campaign that spotlights Adobe Photoshop’s role in age progression work, supporting NCMEC’s mission to help find missing children.

02 — Approach & execution:

I led concept and scripting, directed production, owned post, and drove rollout strategy.”

03 — Impact:

The campaign contributed to a child being found and reunited with family, reinforcing Adobe’s commitment to real-world impact beyond the product.

Press

WJLA — Missing Pennsylvania sisters found 3 years after disappearance