Build a real-time, live-action video game on Twitch where the audience could affect what happened on screen, and had to work together as a community to beat the game.
02 — Approach & execution
As Creative Director, writer, and producer, I led the concept and narrative system, wrote the interactive beats and character moments, and produced the live-action shoot and technical build so Twitch chat inputs could drive real-time outcomes on stream.
Case study video
03 — Impact
2.2M players participated over three days, turning the activation into a true community event instead of a passive watch.