Oversee a daily paid social campaign for PocketFM audio drama series. Write and produce long-form promos (animated + live action), monitor performance, run A/B tests, and continuously redraft creative to keep installs coming in.
02 — Approach & execution
Ran daily writers meetings and managed 20 creatives across 10 series. Set daily promo targets per series, tightened scripts through drafting + editing cycles, shipped daily, then iterated fast based on results
03 — Impact
Maintained a 0.2% CTR and kept CPM under $10 across a year-long run, while consistently meeting the CPI benchmark (≤ $4) through ongoing testing and fast iteration.