Create an interactive smartwater experience starring Jennifer Aniston that pulls audiences into the campaign, not just the viewing.
02 — Approach & execution
Concepted the interactive idea, wrote the scripts, and produced the build with post + technical teams so fans could mix pre-filmed elements into their own personalized smartwater spot.
Sample cutdown of a fan-built final spot.
03 — Impact
Turned passive viewers into co-creators, driving site clicks and press by making the ad feel like a playable experience.